Launched in time for Valentine’s Day, a hand encrusted Swarovski ‘heart’ crystal version of the CACI Microlift is a new addition to the range.
Exclusive to Harrods, it features a Swarovski ‘red’ beating heart with more than 2,000 crystals and sold out within days of being launched. However, more have been produced but as they have been individually handcrafted, only in a very limited capacity.
Available at a number of spas, the standard edition CACI Microlift is also captivating more celebrity hearts, with supermodel Linda Evangelista and television presenters Donna Air, Anthea Turner and Phillip Schofield among those to endorse the portable, handheld device.
CACI Microlift can be used at home and thanks to a patented muscle firming action and microcurrent stimulation, it reduces wrinkles and minimises the appearance of fine lines, creating an unblemished look. The device is also designed to complement professional salon CACI treatments.
The celebrity endorsements are part of a successful media campaign devised to support the more than 500 salons and spas now stocking the product. According to the company, the salons have reported a 40 per cent increase in retail sales revenue since stocking the CACI Microlift device.
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